Marketing and Management Diploma
• Full-time or part-time • Starts:
• GED Certificate with English 12
Either:
or English 050 and Math 044 or
ENGL 103
Composition and Style
September and January • Fees,
Math 045
(see Note 2)
entire program: $5,883 • Two years
or
• Prince George campus; individual
• Mature student status with English
ENGL 195
Effective Communi -
12 or English 050 and Math 044 or
courses may also be available at
cations I (see Note 2)
Math 045 or equivalent, as
other campuses
MATH 157
Business Statistics
demonstrated on EMAT
MKT 251
Marketing Management
Note 1: ECON 201, ECON 202, FIN
Theory and Applica-
Careers
257 and MATH 157 require higher
tions
Literally thousands of organizations
level math skills. Please consult the
MKT 266
Promotion
provide career opportunities in
course descriptions in this calendar or
MKT 271
Consumer Behaviour
marketing. Examples include manu-
contact the Counselling and Advising
MKT 272
Marketing Research
facturing, retailing, wholesaling, service
department for details regarding these
Methods
marketing, non-profit organization
four courses.
MKT 276
Retailing and Merchan-
marketing, government, and inter-
Note 2: Essentials of Math 11 does not
dising
national marketing.
fulfill the admission requirements.
MKT 281
Personal Selling
This program prepares you for manage-
MKT 285
Internet Marketing
ment trainee and specialist positions in
MGT 255
Small Business
Program outline
areas such as:
Development
The program is normally completed in
Electives
• Sales
four terms over two years. Some stu-
Any three courses from:
• Advertising
dents, however, may wish to take it
ENGL 196
Effective Communica -
over six terms—for example, if they
• Marketing research
tions II (see Note 2)
have employment obligations or family
• Purchasing
LAW 294
Business Law
responsibilities. CNC counsellors/
MATH 145
Math for Business
• Product/brand management
advisors can help develop schedules to
(see Note 3)
suit each student.
• Physical distribution
MGT 254
Applied Group and
• Public relations
Business Common Core Semester
Leadership Skills
The program permits a two-year block
ACC 151
Accounting I
Note 1: ECON 101 and 102 are not
transfer (up to 60 credits) towards an
CIS 165
Business Information
recognized prerequisites for post-
undergraduate degree at UNBC, Royal
Systems
diploma courses. ECON 201 and 202
Roads University, Athabasca University,
Either:
receive full transfer credit.
or the University of Lethbridge. If plan-
ECON 101 Canadian Micro-
Note 2: Kwantlen Polytechnical
ning to continue to university, consult
economics Issues
University requires ENGL 103 and
with a faculty member or counsellor/
(see Note 1)
does not accept ENGL 195 or ENGL
advisor before enrolling.
or
196.
ECON 201 Principles of Economics
Note 3: MATH 145 may be required in
— Microeconomics
Admission requirements
the first semester and would be taken
(see Note 1)
Successful completion of one of the
instead of ECON. ECON would be
MGT 154 Applied Human
following:
Relations
taken later in the program of studies.
• Grade 12 (with English 12 or English
MKT 152 Principles of Marketing
12: First Peoples, Communications
Course completion
Marketing and Management
12, or Technical and Professional
Core Courses
Effective September 2012, courses
Communications 12) and Principles
must be completed no more than 10
of Math 11 or Applications of Math
ACC 152
Accounting II
years prior to the date of graduation in
11 or Foundations of Math 11 or
ACC 255
Management
order to count toward the Marketing
Pre-calculus 11 or Math 044 or 045
Accounting I
and Management Diploma.
• Adult Dogwood with Math 044 or
This policy applies to CNC courses and
Math 045
to all courses transferred from other
2011-12 CNC program guide and course calendar
- 91 -
Marketing and Management Diploma cont’d
post-secondary institutions for credit at
CNC. Courses more than 10 years old
may be considered for unassigned
credit. Students should contact the
Dean to discussion this option.
Note: Professional certification or
accreditation bodies and receiving
institutions may have different criteria.
You might also be interested in . . .
• Accounting and Finance Diploma
• Business Administration Certificate
• Management Diploma
• Management Skills for Supervisors
Important dates
Fall term
• Classes: September 6, 2011 -
December 16, 2011
• Exams: December 8 - 16, 2011
Spring term
• Classes: January 3, 2012 - April 20,
2012
• Exams: April 12 - 20, 2012
• Study break: February 20 - 24, 2012
Revised: 11.08.02
2011-12 CNC program guide and course calendar
- 92 -