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New Media Communications and Design program
Six years ago, the New Media Communications and Design program at CNC underwent an overhaul. Known as writing and new media technology, the old diploma program was modeled after an applied degree program with three new media courses and two university transfer courses each semester. Between 2003 and 2006, the renewal began. Vice-president of student and community services Cathe Wishart compiled researched locally through questionnaires and looked at advertisements of what new media employers wanted. After two years of meetings and research, what they came up with was a broad, but not deep program. Students would find an area that suits them and just hone their skills towards that. Internships involved one day a week for 10 weeks in the last semester. Department co-ordinator Christine Jackman and English instructor Peter Ewart rewrote and wrote the course outline, presented it to education council and accepted 18 students into the re-designed program in September, 2006. The curriculum now includes courses in publishing, writing, animation, video and sound and multimedia design and technology. “Part of what we pushed for was that the program is rigorous and that yes, you can fail. It’s not a cakewalk,” said Jackman. “We mean business and it’s a signal to the business community that these students are ready to go to work. Students are responding to the intensity.” More instructors were added to enhance the program and in the last three intakes, the college attracted keen students who interested in the courses offered. Since the redesign of the program, interest in it has skyrocketed. Already, a record 30 people have applied to secure one of 18 spots pending portfolio completion. “The revamping has paid off,” Jackman said. “This has become something like a second cousin of the program. It’s radically different but some courses are still the same. “We are consistently meeting industry’s needs. Three key things employers want (in our grads) are professional communication, new media and graphic design.” Jackman added grads of the revamped program who are working have also spread the word. Past and present employers include CKPG-TV; The Prince George Free Press; Speedee Printers – Copy Centre; Concept Design; CBC; The Prince George Citizen; The Quesnel Cariboo Observer; On-reel Video Production; Moko Productions; PG Web Designs; Splash Media; CNC; Absolute Design Solutions; CTV – Vancouver; Opinion250; and Printwerx. Many grads and student interns do work on post-production, web design and portfolio updates. “We can only go onward and upward…people need that expertise.”
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