May 1, 2018
After an engaging northern road trip in March Will has been hard at work developing the CNC Brand Strategy. On April 11th, Will was onsite at the Prince George campus to present the draft strategy to more than 25 key stakeholders representing various faculties, campuses and board members. The presentation prompted great discussion and feedback for the agency to take away. After taking all comments and suggestions under advisement the Brand Strategy was revised and has been finalized. Will has now moved onto developing the most exiting piece of the project; the creative.
The creative pieces will include the logo, colour palette, templates and key messages to name a few. A focus group with key stakeholders will be held in June to ensure feedback and input from all audiences is considered. The next stages of the project include campaign concept and development in preparation of rolling out the brand.
After their snowy visit in February, Res.im made the trip back to the Prince George campus on April 4th to present the findings discovered during the research phase of the project that included interviews and online user observation. The findings presentation was followed by an afternoon Sketching Session that required participants to create their ideal website page(s) in 5 minutes. This approach produces a shared understanding of the structure of key pages by putting all ideas and preconceptions on the table (literally), and looking at things through the lenses of multiple audiences.
With the research phase and sketching session complete Res.im has now moved onto the next phase of the project focused on completing the content audit and sitemap.
March 15, 2018
Will, the creative agency completed the discovery phase of the project with a Northern BC tour of multiple campuses including Vanderhoof, Ft. St. James, Burns Lake and Prince George.
The Vanderhoof and Burns Lake onsite teams had the opportunity to participate in a 1.5 hour Brand Definition Session to discuss the purpose and promise of the CNC brand as well as the future vision of the college.
A visit to the Ft. St. James campus allowed the Will team to sit in on a live DDI session demonstrating the commitment CNC has to accommodating and supporting the success of the diverse student body.
The road trip wrapped up with a full day Brand Definition Session in Prince George. With the attendance of approximately 16 CNC employees, students, alumni and partners, the focus of the workshop was to collectively define the CNC Brand Strategy and explore our Brand Architecture such as the relationship between sub-brands and the parent College brand. The interactive session will lead the Will team not only to a new visual style, but to a cohesive brand strategy for the college.
In addition to the Brand Definition Sessions Will has completed numerous phone interviews and collected surveys to ensure adequate representation across campuses and user groups, providing a deep understanding of the CNC history, vision for the future and overall what the CNC brand stands for.
The trip allowed Will to gather insights and experience firsthand the commitment CNC has to the support and growth of not only the students but to the communities we serve. They can now move onto developing the Brand Strategy for CNC with continued engagement of key stakeholders.
February 28, 2018
During the massive snowfall on February 6th, our consultants from Res.im braved the storm to host a kickoff workshop for the new CNC website. Representatives of major student groups came together to talk about the student experience online. The purpose of the workshop was to generate user goals, tasks, feelings, influences and pain points to highlight key opportunities to improve the website. The finding will then be tested in the next stage through interviewing and observing users themselves. Res.im will be back on campus at the end of March to present their findings and conduct a collaborative sketching session.
Will, the creative agency are well into the discovery phase of the project conducting phone interviews with senior leadership and will be hitting the road to visit multiple campuses March 7th thru 8th to conduct discussion group session. Ending the week with a full day Brand Strategy Session on March 9th. This 3 stage process ensures there is adequate representation across campuses and user groups, providing Will with a deep understanding of the CNC history, vision for the future and overall what the CNC brand stands for.
February 7, 2018
CNC has chosen the agency that will be working with us on our new website. The successful candidate is......
Res is a brilliant agency out of London, Ontario with an absolute ton of post-secondary online experience. Their portfolio includes:
- Southern Alberta Institute of Technology
- University of Waterloo
- Fanshawe College
- Loyalist College
- Redmeer University College
February 6, 2018
CNC has chosen the agency that will be working with us on the new identity. The successful candidate is......
Will is an agency of highly experienced designers out of Vancouver. Their work is youthful, exciting, and engaging. Recent projects of theirs include the redesign of Royal Roads University identity, the creation of the Wilson School of Design identity, and all branding and materials for the Squamish Music Festival.
We're thrilled to begin working with them and to see the identity they help CNC discover. Until then, here are some samples of their previous work to tide us over:
Royal Roads University
Wilson School of Design
Squamish Music Festival
January 22, 2018
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