Visual Identity and Graphic Standards

Introduction

CNC's Mission Statement

The College Logo

The College logo will appear on all official CNC publications, advertisements, and promotions. The logo must never be reproportioned or reduced in size to smaller than one centimeter in height, or four centimeters in width.
THE COLLEGE COAT OF ARMS
	The College coat of arms should be used only for formal, ceremonial academic or presidential functions in conjunction with the College shield. It may be used on documents such as diplomas, invitations to special events, and official partnerships or declarations. The coat of arms is not the official logo and will not be used as the sole identifier of the College.
THE COLLEGE SHIELD
	The College shield should be used only for formal, ceremonial academic or presidential functions. It may be used on documents such as certificates and diplomas, invitations to special events, and official partnerships or declarations. The shield is not the official logo and will not be used as the sole identifier of the College.
THE COLLEGE ATHLETIC LOGO
	The College's athletic logo will be approved by Communication Services for use on athletic related material and at athletic functions. Its use must be approved by Communications before release on an external publications or marketing materials. The athletic logo can stand alone, but should be used in conjunction with the College logo wherever appropriate.
INSTITUTIONAL TYPEFACES
The primary typefaces for display and promotional materials are Helvetica Neue Light and Cochin.

Institution Colours

The two primary corporate colours used are Pantone® 202 and Black 7. In some cases, a broader range of colours may be desirable. The colours in the secondary colour palette can be selected for use in conjunction with the primary corporate colours.

Please note that the usage of coated and uncoated colours depend on the material used (e.g., for letterhead and business cards, uncoated Pantone colours are used).

PRIMARY COLOURS

SECONDARY COLOUR PALETTE

Logo Usage

Note: The only element that should ever be altered in the logo is the campus/deparment name. In no case should the college name or logomark be altered.

LOGO TEMPLATE

The logo template should be used to create customized campus or department logos. The campus/department name should be set at flush right, 10.5 pt Helvetica Neue all caps with 365 tracking in Adobe Illustrator.

TWO COLOUR VERSIONS

The two-colour version of the logomark should be used for any print material where the logo appears on a light background. The logomark should be the primary visual identity used for most branding needs. The colours are Pantone® 202 & Black 7.

Note: Whe the two-colour version of the logo is used on a black background, PMS 202 should be changed to PMS 200.

MONOCHROME AND REVERSE VERSIONS

The logomark can be rendered in a monochrome or reversed version when colour retriction or design constraints preclude the use of the two colour or CMYK version of the mark. Pantone® Black 7 is the standard colour for use in monochrome versions of the mark on a light background.

SPECIAL COLOUR BACKGROUNDS

Under special circumstances -- such as when there are a limited number of colour options, budget constraints, or choice of stock or substrate -- it may be necessary to apply the logomark using background colours other than the College of New Caledonia burgundy (PMS 202) or black.

Note: Alternatives only when cost or technical considerations prohibit the use of the corporate identity colour.

IMAGE BACKGROUNDS

When reproducing the logomark on a darker or lighter four-colour process background, care should be taken to ensure the best reproductive quallity. The content should be appropriate and not too complex to ensure the best visibility for the logomark.

LOGOMARK ON DARK BACKGROUND On a dark background, the logomark should appear in reverse (white). LOGOMARK ON LIGHT BACKGROUND On a lighter background, the monochrome (Black 7) logomark should be used.

LOGO AND QUIET ZONE

The solid black line around the logomarks delineates the "quiet zone," an area free from type or other graphics. The quiet zone does not apply to background images which do not impede the legibility of the logo. The minimum space around the logo is calculated by the height of one section of the logomark, indicated by X. Note that these measurements are the minimum recommended. Wherever possible, allow for more space.

LOGOMARK WITH TAGLINE In situations where it is desirable to include both the logomark and either the province, campus, or department tagline, use a customized version of the logo which integrates the mark with the appropriate subheading.

Typefaces

COCHIN ROMAN

COCHIN BOLD

HELVETICA NEUE LIGHT

HELVETICA NEUE ITALIC