Web and Graphic Design Formerly (NMCD)

What you'll learn


Semester One

ENG 103 Composition and Style

A study of grammar, composition, and style. A vigorous program of essay writing plus a variety of writing assignments or exercises dealing with specific problems in essay writing. Strongly recommended for students who wish to improve their writing skills.

FINE 107 Digital Art and Media

Learners will explore and further develop their image-making skills and ideas about pictorial space in a digital environment, along with learning about the historical and conceptual connections between digital technologies and contemporary art. They will be instructed in the use of computer graphics software (Illustrator, Photoshop) and hardware, as well as in digital input, image processing, and digital output. Fundamental computer concepts such as the relation of analog to digital, bitmap and vector-based images, resolution, and archiving work will also be covered. By the end of the course, learners will have created a digital portfolio of their work.

WEGD 121 Introduction to Design Thinking

Design Thinking investigates “Individual as Innovator” by working on design problems in a human, interactive, collaborative, and prototype way. Students will gain an understanding of the methodology and language used in human-centered design as they problem solve for real and fictitious clients. Participants will Empathize, Define, Ideate, Prototype and Test their way to solutions for business, visual, online, and print media using traditional tools and industry standard software programs. Project based assignments will develop a foundation in Design Thinking suitable for those going on to study in a variety of design disciplines.

WEGD 141 Introduction to Web Design

Also available online.

This course introduces students to the fundamentals of website design. Students will learn how to design, develop, optimize, publish and troubleshoot basic HTML and CSS based websites. Learners will create websites with standard text editors and with industry leading website development and image editing software. The class is taught with a focus on current and emerging web standards and best practices. Students will analyze and assess other websites to gain insight into the design of their own websites.

*UT or Business Elective

Recommended UT or Business Elective: ABST 111 Métis Studies: Material Culture, FINE 150 Fundamentals of Digital Photography, ENGL 106 Film Studies, ANTH 210 Pop Culture, FINE 103 Drawing, FINE 104 Drawing II, FINE 109 Colour Theory, FINE 101 Art History I, FINE 102 Art History II, CSC 105 Intro to Computers and Programming, FINE 105 Painting, ENGL 205 Creative Writing I

Semester Two

ENGL 229 Professional Business and Technical Communication

This course includes both the theory and practice of writing for the workplace. Students will first learn the rules and guidelines of professional communication and then move beyond them, investigating the underlying theory, ethics and social factors that contribute to the challenges of work writing. This course introduces strategies for communicating effectively to a variety of audiences in a variety of workplace genres. Students work both individually and in collaboration, completing both written and oral projects that are relevant to their professional goals and the requirements of the business, technical, and professional communities.

Prerequisites: ENGL 103
3 CR / (3,0)

WEGD 131 Introduction to Visual Communication

Visual Communication focuses on developing an understanding of the reasons and ways in which people have chosen to communicate. Students will investigate a variety of visual communication examples from the historical to the contemporary and use them as a catalyst for their own work. The course will survey work from a variety of different cultures, including Canadian Aboriginal culture. Students will use those investigations to create their own case studies of techniques both past and present sharing their projects through a variety of presentations.

WEGD 151 Basics of Typography

Online only

A must for all who wish to design visual solutions that present clear messages, this course will discuss, evaluate and research aspects of Typography as the most basic element of design. Students will learn the role of type in communication as they investigate ‘meaning aesthetics’ and ‘functionality’ of letterforms individually and in word, sentence and paragraph formations. Through the study of typography’s graphic and communicative elements, the class will examine letterform anatomy and analysis, form and counterform, hierarchy, legibility, type conveyance of voice, mood, and meaning and the use of grids. The knowledge gained in this class can be applied to solving any visual problem that involves the typographic form whether it will be presented on a sheet or screen.

WEGD 142 Intermediate Web Design

This course is a continuation of WEGD 141 and focuses on intermediate concepts around designing, developing, optimizing, publishing and troubleshooting HTML and CSS based websites. More advanced concepts around user experience, interactive design and search engine optimization will be discussed. Learners will gain experience in integrating other forms of media into their websites including animation, audio and video. Students will become proficient using industry leading website development and image editing software. Students will gain an awareness of other technologies that, while beyond the scope of this course, are important components of the current website development landscape.

*UT or Business Elective

Recommended UT or Business Elective: ABST 111 Métis Studies: Material Culture, FINE 150 Fundamentals of Digital Photography, ENGL 106 Film Studies, ANTH 210 Pop Culture, FINE 103 Drawing, FINE 104 Drawing II, FINE 109 Colour Theory, FINE 101 Art History I, FINE 102 Art History II, CSC 105 Intro to Computers and Programming, FINE 105 Painting, ENGL 205 Creative Writing I

Semester Three

Web Stream

WEGD 231 Introduction to Interactive Digital Media Production

This course introduces students to interactive digital media production. Participants will plan, design, develop, optimize, test and deploy interactive digital media projects produced with industry standard software. Learners will gain experience working in a variety of digital environments, noting the similarities and differences between program interfaces, methods of production and development practices. An emphasis will be placed on overarching foundational concepts related to interactive digital media production such as working with timelines, layers and object properties. The basics of producing digital audio, video and motion graphics for online delivery will be explored with a focus on producing informational content.

WEGD 241 Advanced Web Design Concepts

This course applies the advanced web concepts introduced in WEGD 142. Students will gain experience in creating web sites that utilize client side and server side technologies including PHP and JavaScript. Participants will develop dynamic websites with content management systems (CMS) and will become proficient customizing them, in part, through plugins, themes and by leveraging skills already developed in HTML and CSS. There will be an emphasis on cultivating professional practices that encourage continued development.

Design Stream

WEGD 221 Graphic Design for Sustainability

The practice of Graphic Design through the lens of sustainability will be the focus of this class. Students will work ethically while considering sustainable practices that favour longevity and renewal for the human and his/her environment. Assignments will encourage the development of solutions that feature alternatives to printed materials - like digital and social media, light -weight use of printed materials, and the use of recycled, recyclable and compostable materials for publications, promotions and packaging.

WEGD 251 Drawing for Story

This course takes a narrative approach to drawing while continuing to build on the student’s solid base of drawing skills. Human figures are drawn in a variety of positions, settings and scenes. Emphasis will be placed on expressive and emotional line drawing for the development of character and story. Additionally, work will be done to learn techniques for placing the figure into a narrative using the storyboard. Suitable for the fine artist interested in exploring narrative artwork, or the student wanting to work in graphic novels, animation or character design. This class focuses on building a knowledge base for future explorations of narrative and the human form.

Prerequisites: FINE 107 or FINE 103, or permission of the instructor.

Both Streams

WEGD 211 Applied Skills Lab I

Students from multiple disciplines will have an opportunity to work together to extend their knowledge of digital software by practicing and improving their digital literacy skills in authoring software such as Photoshop, Illustrator, InDesign and Dreamweaver. Assignments will challenge students to apply intermediate and advanced concepts in composition, construction, and a variety of digital image manipulation techniques to their ongoing assignments from other classes. Rotating faculty, each with their own area of expertise will facilitate demonstrations, critiques and evaluations.

MGT 150 Introduction to Entrepreneurship

This course introduces students from any background to the process of planning a business. Students will work in peer groups to use the business planning process to decide on the viability of a business idea. Groups will define a business, identify potential market(s) for the business, create basic marketing and financial plans and develop a basic business plan that could be presented to a potential investor.

*UT or Business Elective

Recommended UT or Business Elective: ABST 111 Métis Studies: Material Culture, FINE 150 Fundamentals of Digital Photography, ENGL 106 Film Studies, ANTH 210 Pop Culture, FINE 103 Drawing, FINE 104 Drawing II, FINE 109 Colour Theory, FINE 101 Art History I, FINE 102 Art History II, CSC 105 Intro to Computers and Programming, FINE 105 Painting, ENGL 205 Creative Writing I

Semester Four

Web Stream

WEGD 232 Interactive Digital Media Production

This course continues to reinforce overarching foundational concepts related to interactive digital media production while providing the space for students to focus on refining skills and conceptualizing, developing and re-developing projects in areas of personal and professional relevance. Opportunities will exist for participants to engage in actual client work with a preference given to non-profit and not-for-profit organizations and institutions in the region. Extra attention will be placed on further developing and applying knowledge related to user experience testing, user feedback and data driven design. Student's will be introduced to stand alone motion graphic for video software. Students will be encouraged to reassess, reinterpret and improve projects from previous semesters.

WEGD 242 Web and Interactive Digital Media Showcase

WEGD 242 prepares students for educational, personal and professional opportunities after graduation. Learners will develop the skills to cultivate and maintain a professional online presence, in part, through the strategic selection and creative presentation of unique, quality, interactive digital media projects. This self-promotional effort will involve participants marketing themselves to self selected audiences through career-relevant, individualized strategies which will include the creation and promotion of an interactive digital portfolio. As a final project, students will set up a visual showcase where they will display their work in a public venue.

Design Stream

WEGD 252 3D Design and Rapid Prototyping

Building on the student’s abilities in basic visual problem solving and 2D digital drawing, this course will introduce the skills for visualizing 3D objects and developing them into 3D digital models for rapid prototyping. Artists and designers will work through hands-on class exercises using several 3D modeling software programs as they explore concepts of space, mass, balance, scale as well as form and materials used in 3D printing as a method of rapid prototyping. The 3D visualization techniques covered will have relevance in many creative industries such as graphic design, industrial design, jewelry design, toy design, illustration and fine arts. In class projects will lead students to create optimized 3D digital models ready for printing.

WEGD 222 Visual Showcase

Visual Showcase leads students in creating a set of self-promotional publications that include personal branding, marketing collaterals and a portfolio of their own work. Students will begin by doing an audit of their visual work, choosing those pieces that best demonstrate their skills and reflect their career goals, then critiquing and adapting them into a refined body of work. Opportunities will be presented where students can promote themselves, presenting their portfolio and talking about their work. As a final project, students will set up a visual showcase where they will display their work in a public venue.

Both Streams

WEGD 299 Professional Internship

Professional Internship is a blended learning environment that combines internship experience with professional practice seminars. Having identified an area within web and graphic design in which to further develop, students will be placed with a relevant company, organization, or individual, for no less than 80 hours to provide them with the opportunity to experience their chosen discipline firsthand. Students will develop skills in business ethics and professionalism, sharing their experiences and insights in a personal reflective journal. Instructor led group seminars before and during the internship will help students integrate the knowledge and skills acquired in the classroom with their placement experience. **All students must inform the course instructor three months prior to the course start date of their intention to participate in WEGD 299**

WEGD 212 Applied Skill Lab II

This lab provides second year WEGD students the opportunity to collaborate and coordinate on, develop and discuss, WEGD related projects in a hands on, production and development driven, cross-disciplinary environment. In group discussions and formal presentations participants will articulate the creative and operational considerations and decisions made in designing and developing projects. Students will acquire and develop critiquing and evaluation skills in regards to project development. Select program faculty on a rotating schedule will facilitate the labs.

*UT or Business Elective

Recommended UT or Business Elective: ABST 111 Métis Studies: Material Culture, FINE 150 Fundamentals of Digital Photography, ENGL 106 Film Studies, ANTH 210 Pop Culture, FINE 103 Drawing, FINE 104 Drawing II, FINE 109 Colour Theory, FINE 101 Art History I, FINE 102 Art History II, CSC 105 Intro to Computers and Programming, FINE 105 Painting, ENGL 205 Creative Writing I

Web and Graphic Design
(Formerly New Media Communications and Design)

  • Credential: Citation, Certificate, Diploma
  • Type: Part-time, Full-time
  • Length: 1 - 2 years
  • Campus: Prince George
  • Fees:
  • Citation: $2882
  • Certificate: $5077
  • Diploma: $10,915
These fees are an estimate.